Designpartner

Mangler du en produktionspartner for at få dit design på markedet?

Som designpartner ved EPIQ sørger vi for alt det praktiske - så din ide kan blive til virkelighed

Mangler du en produktionspartner for at få dit design på markedet?

Som designpartner ved EPIQ sørger vi for alt det praktiske - så din ide kan blive til virkelighed

Make your unique design come alive

As a designer you can cooperate with Epic and bring your product design to the market.

Epiq takes care of everything, including:

A difficult and resource-intensive process for any designer. Using our deep knowledge of the market and the underlying processes, Epiq enables designers to market their name and products.

Chain of product value

Sales concepts

There are two different general sales concepts for our customer segments. We either sell to a fixed product range, where the products are placed on the same shelves and have a longer life cycle, or we sell the products to campaigns with a high volume in a short time. Let’s explain in more detail:

Product range

Products in a product range will have a longer life cycle and remain on the shelves. If they sell well, it is possible that they may “remain on the shelves” for several years. They may also be marketed in advertising circulars X number of times, but the focus will be on their remaining on the shelves without further marketing. Products in a product range demand a considerably higher profit than products in campaigns. It is often a characteristic of such products that the customer pays a very low purchase price. In that way, they may obtain a very high profit from such products, and they are more or less a ‘must have’ product that consumers buy on a regular basis or know well, and the products are found in almost every household. It may be very challenging to find products to include in this category, since it is typically a question of obtaining the lowest price.

Campaigns

The second concept is selling products for campaigns (advertising circulars). Typically, the products are sold for an agreed advertising week in one of the chains or to an agreed campaign season. Today, many customers’ advertising circulars contain different themes, around which we build X number of products. This could be the winter holiday, where many people travel or spend time in their homes. It could also be an entire campaign season – e.g. summer and outdoor activities that could include the veranda or activities in nature. The campaigns will often result in large volumes. All products are marketed in advertising circulars, and they are consequently viewed and read by a lot of people. We sell most of our products to campaigns. If the products become a success, it is very possible that they will be marketed again and in that way sold to more chains.

Supply and demand

Which general trends are the target of Epiq’s search for designs?

We are focusing on a number of general trends and product groups that we want to cultivate and develop for both products and concepts shown below.

Urbanization

Outdoor activities

Health

Sustainability

We are also very open to suggestions of new themes that in your opinion are relevant right now, or that are not being marketed by our customer groups. This could include products for…

Bathroom

Kitchen

Sport

Home

Cooperation

Our cooperation may have several angles

Upon approval of a design and signing of a contract, the designer is continuously updated about status of sales and production.
When a cooperation agreement has been reached, a design partner can easily hand in additional designs and enter into a dialogue with Epiq about new products for new campaigns.
Epiq may also give the designer concrete tasks, e.g. development of designs that are of mutual relevance for other products.

How do we cooperate ?

Obligations of a design partner

An Epiq design partner must in general hand in a complete, well thought-out and detailed design, including a description of materials and product features for any non-food product. Preferably, the products should be developed in series that are of mutual relevance. An example could be a cup, a coffee maker, milk frother, sugar bowl, etc.
The product must create value for money when we are dealing with low-priced products compared to products in a more expensive segment.
The designer is allowed to suggest a brand or design name, “design by xxxxx, Denmark”, but it is the decision of the customer alone whether to use the brand. It should not be underestimated that the designer, if her or his name is used, will be exposed to 5-7 million people per week. This may consequently be a unique opportunity for a designer. Get more information under FAQ.

Do you want to join the team?

Become a design partner

Use the following address, if you want to send a design to us:

Brian Jensen
bje@epiq.dk

FAQ

Frequently asked questions

Why is Epiq starting this concept?

Too many good and great product designs are wasted. The reason is that it is not nearly enough to design a good product if you want to sell your product to retail shops. A large number of complex criteria must be met. This is Epiq’s speciality, and Epiq is able to get products on the market.

What must the designer produce?

A complete design of any non-food product

1. Campaign product: It should be possible to sell the product at a retail price ranging from DKK 10 to DKK 149, incl. VAT. A typical campaign in a discount chain sells 2,000-8,000 pcs.

Product in product range: It should be possible to sell the product at a retail price ranging from DKK 29 to DKK 249, incl. VAT.

In general, this means pricing at the low end.

2. A list of components/parts is required to produce the product.

3. Selection of material and need hereof.

4. Detailed electronic drawings and outlines of the design in order to enable a factory to produce the product.

What conditions does a contract with Epiq contain?

1. A contract covering each design handed in is signed between the design partner and Epiq.

2. Contents of the contract:

– Financial agreement about the distribution of income from the product. Read the section “How does the designer benefit financially from the cooperation?” for details.

– Agreement of transfer of designer rights to Epiq against financial compensation in the form of royalties or a percentage of the contribution margin.

Who owns the rights of the design?

– Before the signing of a contract, the designer owns the design handed in. Epiq is unable to use a design handed in, until a contract has been signed.

– When a contract is signed, Epiq becomes the owner of the product design. When Epiq has received a design, the design cannot under any circumstances be sold to others within the agreed period. To ensure this, Epiq owns the design during the period, in which Epiq tries to sell the products. Epiq must own the design, since this is often required by retail shops that rights are administered in accordance with the law.

– If a product is sold at least once, Epic continues to own the rights, and the designer will be paid a royalty.

– If a design is not sold to retail shops after 1 year, the design rights go back to the design partner.

Is it okay to be inspired by other designers’ products?

Designers are allowed to seek inspiration from others but not to copy other products. Epiq employs legal experts specializing in immaterial rights and who evaluate and identify potentially risky cases. Epiq’s customers have often strong opinions concerning copying/inspiration.

How does the designer benefit financially from the cooperation?

The designer is to begin with paid 25% of the contribution margin for a design that is sold. This percentage can be changed according to price level and cost in connection with the production of the design product in question.